Lawrence Doors
RE: Site Audit for lawrencedoors.com
Hi, I am Anthony. I am a brand marketing professional with over 7 years of experience in traditional and digital marketing. Some of the brands I've worked with include start-ups, SMBs and Fortune 500 companies.
I overheard someone mention they were considering having your company install rolling service doors for their business. Being curious, I went to your website to find out more about your company.
I was impressed with the diversity of types of rolling doors your company manufactures as well as the history of your company.
But looking closely at your company website, I noticed several things about your website that didn't seem right. So, I performed an audit of your company's website and found some interesting things that I thought you might want to know about.
Listed below are some of my findings about your website, lawrencedoors.com.
There's no charge for this audit. I just wanted to share it with you and I hope these findings will be of value to you.
If you have any questions, or need help with your website and with your marketing efforts (digital & traditional), feel free to contact me.
Thank you for your time.
Anthony
818-334-2817
apcal.contact(at)gmail.com
LawrenceDoors.com - Site Audit
OVERVIEW:
LawrenceDoors.com current website is using Wordpress 3.5.1.
As you can see above, your company website uses WordPress 3.5.1, which is a very old version of WordPress (released in January 2013).
WordPress 5.8.2 at the moment, is the most current version. This version of WordPress is more advanced, more optimized for the web, has more features and has better security.
Having your website on an older version of WordPress may compromise the security of your website, making it vulnerable to hackers/bots.
Below is a performance test result of lawrencedoors.com from webpagetest.org.
Besides your website's low security score, as you can see above your website's images are not compressed properly for the web. This will cause your website to load slower than it should, especially on mobile devices, where most web visitors come from now.
SEO (Search Engine Optimization) FINDINGS:
Meta Descriptions
• Lawrencedoors.com has Missing Meta Descriptions on 122 pages.
What is a meta description?
A meta description is a short description of a web page. The meta description is not visible to the visitor: it is only at the source of the website, but it plays a large role in getting visitors to your site.
Why does it matter for SEO?
A meta description will often show up in the results of Google and other search engines. It's you opportunity to tell searchers what your website is about, and entice them to click on it.
Page Titles
• Missing page titles: 3 pages
• Duplicate page titles: 77 pages
• Issue with length: 118 pages
What is a page title?
The title of a page is declared in the head of the page. It's not visible on the page itself, but it is shown in the browser tab and is featured prominently in search results.
Why does it matter for SEO?
A good page title is essential for SEO. Although the effects on the ranking is limited, it helps you stand out on the search results page. A good title gets you more clicks from Google.
Google will normally show the first 50 to 70 characters of your title in their search results.
Broken Links
• Lawrencedoors.com has 4 broken internal links:
https://lawrencedoors.com/model-comparisons/modcomp-weather-edge-doors/
https://lawrencedoors.com/model-comparisons/modcomp-insulated-doors/
https://lawrencedoors.com/model-comparisons/modcomp-ventilated-doors/
http://www.lawrencedoors.com/prodLine.php?pageID=7&modTypeID=30
What is a broken link?
A broken link is a link that no longer works. This could be because of a typo in the URL, or because the page you're linking to have been deleted or moved.
Why does it matter for SEO?
Broken links hurt your user experience and reduce the overall quality of your website. Broken internal links are especially bad, because good internal linking can help boost the importance of your pages.
Headings
• No H1 on page: 3 pages
• Multiple H1 on page: 120 pages
What are headings?
Heading tags help structure your website from an SEO point of view and to help visitors and search engines read your content. Headings go from H1 (most important) to H6 (least important).
Why does it matter for SEO?
Headings create a hierarchy that helps Google and the other search engines understand the structure of your text on the page. Headings are considered more relevant than normal text.
These are just a few things I found during the audit of your website.
Hope they were helpful and informative to you.
By optimizing your website, your company can get more organic traffic to your site, build a stronger brand presence online, as well as generate more leads and sales.
Once again, if you have any questions or if you need assistance improving your website and your digital marketing efforts, feel free to contact me.
Best Regards.
Anthony
818-334-2817
apcal.contact(at)gmail.com
Proposed Re-Design company website for LawrenceDoors.com
